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Case Study: Urthy Scents

 

Before I found Giuliana, my socials were struggling! I knew that having a social media presence was important to me, and I know I needed someone who knew the industry (I did not!), was patient, and shared my values. I wanted to be able to help as many people as I could, and doing that online was the way to go. In my first meeting with Giuliana, she actively listened to me, and took what I said and applied it in a way that made sense, that looked beautiful, and sent a strong message.”

- Urthy Scents Owners

Located in Lakewood Ranch, FL, Urthy Scents is a brainchild of two passionate sisters dedicated to clean products. Specializing in non-toxic body and home items, their offerings are handmade, melding luxury with an affinity for delectable fragrances.

From non-toxic perfumes, candles, and room sprays to body scrubs and oils, Urthy Scents is a haven for quality products.


Before partnering with us, Urthy Scents grappled with the absence of a distinctive brand identity. Their engagement was minimal, brand awareness was sparse, and they lacked a concrete strategy for social media growth.

A robust brand presence, combined with a strategic approach, is pivotal for social media success and, by extension, a surge in growth and sales. On platforms like Instagram, a distinct brand identity can foster genuine connections, cultivate trust, and amplify customer loyalty.

With Urthy Scents, we sculpted a brand presence that not only distinguishes them from the crowd but also captures their story and mission. Through our curated, high-quality content, Urthy Scents could  resonate deeply with their target audience and present their products in an engaging manner.

Today, Urthy Scents stands tall with a recognized brand authority in their domain. They’ve garnered an enthusiastic audience that not only aligns with their mission but also adores their offerings.

Our ongoing efforts include increasing brand awareness, organically boosting their social metrics, nurturing community ties, and planning influencer events—all propelling Urthy Scents to greater heights.

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